senior art director
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YETI: Fish Firs

The minute the holidays are over, millions of trees get tossed to the curb, thus filling landfills. But, what if we could instead, toss them somewhere that helps the wild?

Turn Your Holiday Habit Into An Underwater Habitat

With the support of Texas Parks & Wildlife, we held an event at our flagship store in Austin. We had no clue as to who or how many people would show up. Luckily, they showed. We collected over 350 trees and deployed half into becoming new habitats for fish. Read more about the initiative at yeti.com/fishfirs

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