This year we’re making the classic yule logs more actionable. The more minutes our yule logs are streamed via YouTube, the more money YETI would donate to fighting wildfires.
With the brand’s recent acquisition of Mystery Ranch, we tapped into their relationships with AMERICAN WILDFIRE EXPERIENCE, U.S. HOTSHOTS ASSOCIATION, and the ERIC MARSH FOUNDATION being the nonprofits we would donate to this holiday season. This holiday brand extension never ended up seeing the light of day but was still a meaningful one to concept and pitch.
